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2016 - Soho Wordpres. All rights reserved.

    ANIMATED IDENTITY —

     

    Casumo

    Breaking with traditional codes and reimagining the image of the casino

    Casumo offers a range of online games that guarantee fun for all visitors. Forget tuxedos and red carpets, the Casumo platform is rewriting the casino rulebook. And this time, everyone is invited as Casumo is open to all visitors. NŌBL is supporting Casumo in its new positioning and, more specifically, in devising visual elements that faithfully reflect the brand’s image.

    NŌBL redefined Casumo’s whole illustrative identity in order to reflect the fundamental values of this welcoming, reassuring and original brand. These new visual and sonic signatures bring the casino closer to its players, taking them by surprise and encouraging them to expect the unexpected: just like the roll of a dice, anything could happen! Dive headfirst into a tunnel of poker chips or get a first-person view of the inside of a casino. At every turn, the amazed viewer discovers a world perfectly in keeping with the welcoming feel of Casumo.

    CREDITS  —

    Illustrative & animation identity directed by: NŌBL
    Creative Directors at NŌBL: Cyril Izarn & Julien Nantiec
    Client: CASUMO
    Creative Director at CASUMO: Jon Calleja
    Storyboard/Design: Julien Nantiec, Cyril Izarn, Batiste Perron, Martin Dasnoy, Buigues Dalmiro, Romain Loubersanes
    Animation: Batiste Perron, Cyril Izarn, Martin Dasnoy, Julien Nantiec, Romain Loubersanes, Buigues Dalmiro
    Editing & Compositing: Julien Nantiec, Cyril Izarn
    Music & sound design: Yuta Endo

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