Carbone is a transmedia magazine dedicated to pop culture and literary, visual and interactive creation. Having been given the visual identity created by Superscript, NŌBL was commissioned to design an animated graphic charter capturing the richness and originality of the magazine’s content. What’s more, the solution had to be suitable for the creation of video content (programmes and series) accessible on all platforms.

The animated identity is built around two main components: the chemical element of carbon and the curves of the magazine’s logo. Rocks and meteor showers are juxtaposed with a simpler visual structure based on circles. These two central themes are presented in a striking black & red duotone colour scheme with simple, direct lettering, a reflection of Carbone’s editorial philosophy: to showcase the pop culture of today, yesterday and tomorrow while remaining loyal to the magazine’s independent and alternative roots.

Credits:

Direction: NŌBL
Client: Carbone
Agency: Fauns
Visual identity: Superscript
Creative direction: Cyril Izarn & Julien Nantiec
Storyboard, design & animation: Julien Nantiec, Cyril Izarn
Music & sound design: Combustion